intersectional storyteller
keekai show me (official music video)
director/producer/stylist
Making this video, Keekai and i wanted to encourage expression. Taking inspiration from the song as well as our friendships, the video was easy and organic to shoot despite being in a pandemic.
director/producer: joyce keokham
cinematographer: William Wu
ac: Albin Pepe
choreographers: Alishanee Chafe-Hearmon + Valentina Baché Rodríguez
prod. assistant: Eve Liu + Lucas Llanes
edit: joyce + Will
colorist: Will
title: Bryan Valdez
music prod.: Keekai + Purjme
wya wyd (series) - where you at? what you doin?
director/writer/actor
working class kids in early adulthood are never represented on screen even though my friends and i all shared similar experiences, wya wyd is the most relatable show we've never seen
director: joyce keokham
producer: stefany lazar
director of photography: andrew yuyi truong
editor: william wu
principal actors: joyce keokham, kobe delgado, aqib hanif, oniel lyttleton, gal amit, etc.
sign up for our newsletter and check out the full credits on our official website at wyawyd.com
sugar (pilot)
director
created by erika flynn and palmar kelly sugar is a behind-the-curtain look at strip clubs and those that inhabit it. all real people with real problems, and a remarkable story of how their hustle brought them there.
director: joyce keokham
producers + writers: erika flynn, palmar kelly
director of photography: nada stjepanovic
principal actors: yohana zecarias, erika flynn, dan mandel, sharon bertucci, danielle hudson, tara raani
trailer coming soon
new balance x90 x highsnobiety (onlunchbreak inc)
assistant director
To celebrate the inspiration behind new balance x-90, Highsnobiety teamed up with New Balance and onlunchbreak inc. to produce an homage to the classic ’90s sitcom. Set to a modern yet reminiscent score, the entire video is shot like the intro sequence to your favorite childhood comedies and shows how easily the X90 can straddle both past and present
Director: Thuan Tran
Director of Photography: Jordan Hall
Producer: Phoebe Chung + Highsnobiety
1st ad: Joyce Keokham
2nd ad: feeks chowdhury
1st ac: Megaera S.
2nd ac: Jabari Canada
Casting: Jorge Gitoo Wright
Styling: Elle Santiago
Music: Hotel Apache - Wasted Thunder
Photographer: Derek Balarezo
reebok 3:am married to the mob (onlunchbreak inc)
assistant director
As a holy hour of creativity, 3:AM gives dedicated artists a moment of quiet reflection, as they tirelessly work to generate ground-breaking ideas and designs
Director: Thuan Tran
Director of Photography: sammy suh
Producer: Phoebe Chung
1st ad: Joyce Keokham
Casting: Jorge Gitoo Wright
STYLing: ELLE SANTIAGO, oniel lyttleton
reebok alter the icons ss19: tayla parx (onlunchbreak inc)
assistant director
As the lyricist behind some of today’s most popular hits, Tayla Parx is no stranger to defying the odds and taking her own path. In the latest video for Reebok’s Alter the Icons campaign, she discusses her “Tayla-made world,” her new debut album, and how she’s altering her own path in her Reebok Classics
Director: Thuan Tran
Director of Photography: sammy suh
Producer: Phoebe Chung
1st ad: Joyce Keokham
STYLing: ELLE SANTIAGO, oniel lyttleton
reebok alter the icons ss19: djs amira & kayla (onlunchbreak inc)
assistant director
these young powerhouses don’t let age or experience hold them back from following their musical dream. In the latest edition of Reebok’s Alter the Icons campaign, hear how Amira and Kayla are developing their sound and changing the norm, all at the age of 13.
Director: Thuan Tran
Director of Photography: sammy suh
Producer: Phoebe Chung
1st ad: Joyce Keokham
STYLing: ELLE SANTIAGO, oniel lyttleton
more work samples available upon request
